2 Temmuz 2011 Cumartesi

What does a good SEO consultant look like?

SEO Consultants act pretty much in the same way that consultants work in the rest of business today. Primarily they supply support, knowledge and expert information to an organization to assist recognition within the search engine.


As part of an inducement the client may receive free information, the client should not feel that their time has been wasted by the consultation period with information overload or technical detail which will disinterest the client.


The techiques used by SEO consultant are in the main dicussed on this site and will deliver what a client expects. Client expectation is one of the toughest things to manage in SEO.


A good SEO Consultant will obviously be able to offer you technical insight at the highest level, but importantly in a way that understands your business and at the most basic of levels the SEO consultant has the clients brand in his hands.


By way of a short list and to demonstrate some of the key points I have put a list together of things to look for:


• Everyone is a sales person in any sphere of activity but be aware of sales guys that do NOT understand or have not been part of actually deploying SEO for a client to achieve a good quality SEO campaign the consultant knows it is one of balance however, for the most part it is common sense.


• Check to see if any Google page one campaign have been successful for the client – if that is the chosen requirement, especially if the keyword chosen was competitive . SEO Services Now - [sales mode ‘off’] have done this and can provide references as proof - when vetting the SEO partner ask when and what timeframe they took to make it happen .


• Check for free information, A good SEO consultant will provide this for the client but it will be only a part of what is needed to be done.


• Do not be scared to ask anything as a good SEO consultant can answer them in plain English. Ask them how they do it.


• Check for competition in that arena - check out the pricing too some can be very prohibitive when you dig deeper.


• Aim for contracts that are less than a year or that are performance or service related have them as a rolling contract so it is easy to terminate on non-performance, look to non-competitive clauses too.


• Make sure you check the given partner throughly, don’t forget though this is a lng term strategy – this is not a one off agreement and you should steer clear of any SEO consultant that suggests otherwise.


This is an easily measurable service any creditable SEO consultant should bring the expected results, the difficulty is finding that person in the first instance.


SEO Services Now the company to choose to provide your next seo consultant.

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