SEO Services - Now what can this mean for your business?

The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Many companies since the ‘dawn of the search engine’ have attempted to be successful but none have achieved it more so than today’s encumbants. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


A good SEO campaign can mean a good website presence and can therefore lead to more sales.


Just having a good looking website is not enough. Time, relevance and convenience are key factors for a user when performing a search, relevance is one of the prime factors for the search engine. Today, more and more people are using the search engines results to help guide their decisions, the website style important but how it is used,how it communicates,how easy it is to purchase services and products, are key factors in the sales process.


So when the user gets to your website what do you do?


Well the main goal, generally, is to get the user to acquire some of your goods or services , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The Retail owner generally:


a) Put the wares (product / services) on show


b) Provide places where you can get more information on a product or service


c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).



All of these rules apply when creating your website shop front. Make special deals on your products for limited periods only.


You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.


But just remember without SEO people won’t get to you and that is the base requirement.



SEO services now are key to getting your website to page one of Google